In an industry where sustainability and efficiency go hand in hand, MAX Burgers has a clear ambition: to combine a quality dining experience with strong environmental responsibility. As one of Sweden's leading hamburger chains, they are constantly working to optimize their processes, where IT solutions play a central role in development. ASUS proved to be an ideal partner that could deliver sustainable and reliable IT products tailored for both offices and restaurant kitchens.

“We conduct regular evalsuations of our IT solutions to ensure we have the right products and suppliers,” says Daniel Rosdahl, TPO (Technical Product Owner) Endpoint Device at Max Burgers. “ASUS stood out as an innovative and responsive partner with a strong environmental focus.”

Restaurant kitchens are a tough environment for electronics with high temperatures, grease, and continuous use. Additionally, flexible and powerful IT solutions are needed in the office to handle everything from finance to logistics. Max Burgers sought a supplier that could match these needs while offering a high level of service.

Hardware and software that meet the needs

MAX Burgers conducted a thorough analysis of potential suppliers and found that ASUS met all the criteria: Hardware with high performance and reliability, sustainable design, and a comprehensive solution for both office and restaurant environments. One of the most decisive factors was ASUS's strong environmental commitment and their ability to deliver products with long lifespans and low energy consumption.

“We have had a strong environmental focus since the company was founded in 1968 and needed a partner who could meet our high standards. ASUS stood out as a forward-thinking partner with a strong environmental commitment and a broad IT portfolio that matches our needs,” says Daniel Rosdahl.

“Another important criterion was support and service. ASUS offers fast and reliable support, which was crucial to minimize operational disruptions in both restaurants and offices.”

Comprehensive solution that streamlines operations

Implementation of ASUS products has been gradual, in line with MAX Burgers' IT policy where laptops are replaced every four years. In the offices, ASUS ExpertBook Series – primarily ExpertBook B9 and B5 – are used as central tools for administration, finance, and management. The series offers lightweight, durable, and powerful laptops with long battery life, making them a perfect match for a mobiles and efficient work environment. For design and development, ASUS ProArt is used.

“The ExpertBook series has become a key component in our IT environment. They are reliable, energy-efficient, and easy to work with,” says Daniel Rosdahl.

Even within restaurant operations, MAX Burgers began by equipping restaurant managers with ASUS laptops, which quickly improved daily work. In the long term, they plan to integrate ASUS products into even more parts of the business, with ExpertBook continuing to play a key role.

Alongside this, the ASUS NUC 13 Rugged has proven to be an invaluable solution for the demanding environments of the kitchens – a durable mini-PC developed to withstand heat, grease, and intensive use around the clock. Additionally, it is energy-efficient, further supporting MAX Burgers' sustainability goals.

“Our restaurants place high demands on the durability of IT equipment, and the ASUS NUC 13 Rugged has proven to be an ideal solution. It withstands the stresses of our kitchens and contributes to stable operations,” says Daniel Rosdahl.

Cutting-edge technology through proactive service

One of ASUS's strengths, according to Daniel, is their proactive work in keeping MAX Burgers updated on the latest technology. Through frequent check-ins, ASUS can suggest new solutions and ensure that Max always has the best technology available. Additionally, ASUS offers onsite support, which means that any issues can be resolved quickly on site.

“We like that ASUS not only delivers products but also contributes expertise and development opportunities,” says Daniel Rosdahl. “They are an engaged partner who constantly wants to improve and challenge themselves, just like us at MAX.”

André Jacobson, Partner Manager at ASUS, adds:

“We work closely with our customers to understand their unique needs. MAX Burgers is an excellent example of a company that sees IT as an integrated part of its operations, and we are proud to offer them sustainable and innovative solutions.”

A dynamic and long-term collaboration

ASUS and MAX Burgers share a common ambition to always be at the forefront of IT solutions and energy-efficient technology. With the ExpertBook Series as the backbone of the digital work environment, Max Burgers sees great opportunities to further streamline their business processes while reducing their environmental impact.

“We see ASUS as a long-term partner and plan to continue expanding the use of their products. They have a responsiveness and a willingness to develop together with us, which makes the collaboration very valuable,” concludes Daniel Rosdahl.

André Jacobson agrees:

“We truly see MAX as a perfect partner. They are quick to embrace new technology and have a strong vision of sustainability, which aligns perfectly with our work at ASUS. It is inspiring to work with a customer who shares our drive to constantly improve and streamline their operations.”