ASUS to Unveil First-Ever Zenbook Ceraluminum Signature Edition at Milan Design Week 2025
2025/03/21
Fremont, California, March 21, 2025 - ASUS today announced plans to unveil four Signature Edition Zenbook S models globally at the “Design You Can Feel” exhibition during Milan Design Week 2025. This exclusive release transforms the Zenbook S into a narrative of nature’s splendor through four Ceraluminum™-crafted, nature-inspired finishes, each a tribute to Earth’s dynamic landscapes. At the same time, it reinforces the Zenbook S legacy of combining high-performance technology with refined, functional aesthetics.
Ceraluminum™- Inspired by Nature, Engineered for a Sustainable Future
At the core of this collection is ASUS’ patented Ceraluminum™ technology—a revolutionary material that redefines durability and sustainability. Used in both the Zenbook S series and Zenbook A14, Ceraluminum™ combines the lightness of aluminum with the resilience of ceramic. The process involves ceramizing aluminum, resulting in a lighter material with fracture toughness three times higher than anodized aluminum. By eliminating conventional chemical processes, Ceraluminum™ is 100% environmentally responsible. This breakthrough delivers an exceptional aesthetic that celebrates nature’s diversity and underscores ASUS’ commitment to eco-friendly innovation.
The Make of Ceraluminum™ | ASUS Zenbook
Zenbook S- Where Art Meets Advanced Engineering
The Signature Edition series is rooted in the heritage of the iconic Zenbook S line, combining high-performance technology with refined, functional design. Built with the robust internals of the Zenbook S Copilot+ PC, it features state-of-the-art CNC milling, an ultra-slim chassis, a dedicated Windows Copilot key, and an immersive ASUS Lumina OLED display. Powered by the latest AI-enabled Intel® Core™ Ultra processor, it ensures swift performance, reliable multitasking, and enhanced efficiency—all in an ultra-quiet, cool operating environment.
Ceraluminum™ Signature Edition elevates the legacy of the Zenbook S by transforming premium technology into a sensory-rich experience resonating with untapped nature’s wonder.
ASUS Zenbook Design Why and How
An Immersive Journey into Design and Innovation
The “Design You Can Feel” exhibition in Milan invites visitors to embark on an immersive journey where technology, craftsmanship, and nature converge. Alongside interactive installations by Studio INI, attendees can experience firsthand the tactile beauty of Ceraluminum™ and the refined elegance of the Signature Edition Zenbook S. This dynamic showcase reinforces ASUS’ commitment to crafting products that resonate emotionally, perform flawlessly, and set new standards for sustainable innovation.
Design You Can Feel
Galleria Meravigli
Via Gaetano Negri 6, 20123 Milano, Italy
April 8 to 13, 2025
10:00AM to 6:00PM daily
For more information about the exhibition in Milan Design Week 2025:
ASUS Zenbook series "Design You Can Feel"
PRESS CONTACTS
ASUS USA Press Relations Team: asuspr_usa@stzgcm.com
NOTES TO EDITORS
More on ASUS at Milan Design Week: http://www.stzgcm.com/us/content/zenbook/
ASUS USA Pressroom: http://www.stzgcm.com/us/news/
ASUS USA Facebook: http://www.facebook.com/asus.n.america/
ASUS USA X (Twitter): http://twitter.com/ASUSUSA
About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
